A digital communications specialist with nearly a decade of experience at the agency level. I lead data-driven marketing teams with a focus on creating valuable content. Find me on Google+, Twitter and LinkedIn.
I boast equally strong footings in SEO, SEM, CMS management, social media, Web marketing and technology. My professional career has been split working at the agency level, for large regional media companies and for one of the country’s biggest digital marketing companies at the Director level. I also boast years of experience working with high-end digital agencies in the Pacific Northwest, (SwellPath, Anvil Media) and Silicon Valley (Reply!, BrightEdge).
EXPERIENCE / WORK HISTORY:
-Marketing Technology Director, eROI, 2015-present (Portland, OR). At one of Portland’s top creative marketing agencies, specializing in website Design + development, performance management, digital programs, email campaigns, integrated branding. I work as Performance Lead, ensuring maximum ROI for a stable of national clients including Nike, Taco Bell and Conde Naste. Reference: Matt Popkes, VP of Strategy | email@example.com.
-Digital Marketing Director, Zoom Creates, 2014-2015 (Portland, OR). At this Portland-based fully-integrated agency, I lead the Digital Marketing team in strategizing and implementing campaigns for our clients. This includes drafting proposals and creative briefs, regularly meeting with clients, researching and building websites while doing SEO, content creation and social media. Reference: Mark Lewis-Brown, Owner and President | firstname.lastname@example.org.
-Marketing Director, Optima Dental, 2014 (Portland, OR). Optima Dental was established by Dr. Mo Saleh in 2001 in Lake Oswego, Oregon. In 2011 a second location was built in the downtown Pearl District of Portland, Oregon. As Marketing Director I lead our outreach efforts in SEO, social media, content creation, marketing analysis and website development. Reference: Dr. Mo Saleh, Owner and President | email@example.com
-Director of SEO, Reply!, 2012-2014 (Portland, OR). Reply! and its affiliates are leaders in advanced digital marketing, boasting hundreds of active domains while matching millions of consumers to local businesses. As a director of marketing I run a team responsible for millions of dollars in yearly revenue generated through organic search.
Reference: Brett Dierker, fmr Director of Operations | #1-571-420-7993.
-Digital Accounts Manager, Prichard Communications, 2010-2012 (Portland, OR). Primary responsibilities included aiding nonprofit clients from across the country (including the Robert Wood Johnson Foundation, one of the nation’s largest health care organizations) with their social media, Web writing, website development, CMS and SEO needs. Additional responsibilities included managing large-scale proposals and budgets for national clients.
Reference: Lori Howell, Accounts Supervisor | firstname.lastname@example.org.
-Managing Editor, Mac’s List, 2010-2012 (Portland, OR). Mac’s List provides job listings and services for high-end professionals living in the greater Portland area. During my tenure as Managing Editor, readership and revenues more than doubled. I also led in the design and implementation of its new website, macslist.org.
Reference: Mac Prichard, President | email@example.com | #503-913-9382.
-Online Producer, Creative Loafing Media, 2008-2010 (Tampa, FL). At this venerable print weekly newspaper chain, I led a transition team that built new websites for each of our six cities, while also training scores of writers and editors in Web-first publishing, multimedia content, use of social media and SEO strategy. As a department head, I worked closely with promotions, advertising, creative and editorial departments on new workflows.
Reference: Sharry Smith, Publisher | #404-614-2533.
-Reporter, The Tampa Tribune, 2005-2008 (Tampa, FL). I began work with the Tribune as a freelance writer earlier in the decade, and eventually joined their newsroom as a full-time reporter, focusing on general assignment stories and later politics and entertainment. While there I began my focus on multimedia stories produced for the Web, leading to more multi-disciplinary pursuits.
Reference: Jeff Houck, food writer and editor | #813-957-5191.
-Highly trained in using/managing various SEO platforms (including BrightEdge, Conductor, Moz, Raven, Majestic SEO.) This includes the ability to conduct full SEO audits of Web sites.
-Manager of various SEM and online advertising platforms and campaigns (including Google AdWords/AdSense, Marin).
-Fluent in various computer languages and database systems, including HTML, XHTML, CSS, PHP, MYSQL.
-Fluent in various CMS systems including Drupal, WordPress, MODX, Adobe CQ.
-Skilled as a user and teacher with the following tools: Google Webmaster Tools, Adobe Test and Target, Photoshop, Illustrator, PowerPoint, Excel, Final Cut, Salesforce, Google Analytics, Google Docs, Omniture, and other collaborative and creative software.
-I’ve trained dozens of high-end organizations and clients on best uses of social media and Web writing, leading to increased communications capacity.
-I have years of experience making presentations and leading seminars and panels on a variety of topics in new media and am comfortable selling ideas to disparate groups of people.
-I’m a trained professional writer, with knowledge and experience in both traditional print styles and Web writing.
-Skilled in photography and videography and have extensive experience training others.
-I have years of event planning experience through my work with Creative Loafing Media.
I’m a former on-air personality and recording engineer for Tampa’s WMNF 88.5 FM Community Radio. In 2004, I founded Life of Pi, my musical project. In my off-time, I ply my trade as a freelance recording engineer and soccer player. I administer a Portland adult soccer group on Facebook with more than 1,500 members.
Here’s a video interview from the 2010 South By Southwest Interactive conference where I sat on a panel called Web-First Publishing: How Alt Weeklies Can Survive:
-I worked as a general assignment reporter for the Tampa Tribune from 2006-2008. You can view some of my newspaper clips here:
My band is called Life of Pi (2004-present). I also perform as a solo artist.