Social networking mantras

* Train your staff about the “being-on-stage effect” that social media adds to business transactions.
* Knowing that their actions could go public helps staff members perform better.
* Build relationships to lessen the number of public criticisms. If your customers know who is behind the brand, they will reach out to you personally vs. just “yelling” at the brand.
* Stay in touch to keep customer retention
up.

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Stephen Hammill

A digital communications specialist with several years experience in media, SEO, digital marketing and public relations, I’ve worked to create content utilizing new media while training others to do the same. Find me on Google+, Twitter and LinkedIn.
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Author: Stephen Hammill

A digital communications specialist with several years experience in media, SEO, digital marketing and public relations, I’ve worked to create content utilizing new media while training others to do the same. Find me on Google+, Twitter and LinkedIn.

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